Word: consumerized
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Four kinds of customers sent the steel rate up: 1) industrial builders, doing jobs for defense (TIME, Sept. 9); 2) manufacturers of durable goods, whose index of new orders received went up to 162.2 in July from 156.9 in normally more active June; 3) the export market, mainly the United...
This steel boom also found a different kind of steel in demand. The "heavy" types used in construction and capital-goods work have firmly re-established their old leadership over the light "paper" steels (mainly sheets & strip) used in consumer goods. The American Iron & Steel Institute reported that in June...
Construction. In 1937, again in 1939, consumer-goods booms collapsed before construction could get started. This time, defense is starting a construction boom before the consumer-goods industries reach their peak. Engineering construction contracts will probably total $3,500,000,000 in 1940, against $3,000,000,000 in 1939...
> In Pittsburgh, U. S. consumer-server No. 1, Sears, Roebuck & Co., decided to build one of its largest stores. In spite of the heavy-industry boom, Pittsburgh builders gave Sears credit for the largest job undertaken there in a decade.
Consumption. Other evidence indicated that defense was carrying U. S. consumers from a potato level of subsistence toward a butter level. In defense-rich Chicago, wholesale trade was 12-15% ahead of 1939, women's dress sales were 15-30% ahead. Nationwide department-store sales in August were 10...