Word: consumerized
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Strictly as a trade journal, P. I. has served its industry well.* It has carefully reported and assayed every simple or fantastic scheme to get the U. S. consumer to buy something. It has evolved statistical summaries of the status of advertising. It maintains a clearinghouse for advertising slogans, now...
Effusive endorsements of soaps and cigarettes by cinema stars and society leaders have always had more glamor than reliability. This week, however, it appeared that the U. S. consumer was going to get more authentic recommendation in one field. In the current issue of Staff, "The official and only magazine...
The first four volumes produced the following thesis: The U. S. normally utilizes only 80% of its productive capacity, largely because only 8% of the populace have annual incomes big enough to permit purchasing more than basic essentials. That these 8% put a large amount of their money into savings...
Main reason for the Bank of America's glowing report was that since 1935, along with such other big U. S. banks as Manhattan's Manufacturers Trust Co. and National City Bank of New York, it has been in the personal loan business. To date Bank of America...
Vast United Corp. owns an agglomeration of investments in power properties scattered all over the East. Formed by the Morgan-Bonbright-Drexel interests in 1929, it marked the return of J. P. Morgan & Co. from pure banking to promotional activities. Because United Corp. does not attempt to influence the operating...