Word: consumerized
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They objected in particular to the New Deal's fomenting consumer distrust of advertising by describing it as "economic waste." Said Assistant Attorney General Thurman Arnold: "Advertising is in reality a social liability."
No one who knew Mr. Eccles was surprised at his warning. Himself the No. 1 spend-in-depression, save-in-boom exponent, he has lately also been an ardent supporter of Leon Henderson's efforts to stop inflation by saving the consumer from himself. To Henderson, the 18-month...
The Forum also spoke its mind on theoretical questions. In the old guns-or-butter argument, the businessmen tended to favor guns only-though not overwhelmingly. A policy of curtailing consumer demand for scarce articles was supported by 59.1%; in favor of rapid expansion to meet both emergency and normal...
From 60% to 80% of such consumers' goods as automobiles, radios, refrigerators are financed on installments. With down payments as low as 4%, maturity limits up to 48 months, a modest rise in national income on top of a growing scarcity of consumer goods can mean a fantastic increase...
To the overworked jaw of Leon Henderson, busy trying to talk prices down and a price control bill through Congress, President Roosevelt gave help this week. Invoking the amended Trading with the Enemy Act of 1917 (which previously had served as a basis for freezing Axis funds) the President issued...