Word: consumerization
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Dates: during 2000-2000
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Spawned in '61, Charlie starred in more than 85 TV ads over 30 years. At the height of his popularity in 1986, he had a 91% consumer-awareness rating. Reintroduced last May, the techno-savvy tuna now graces screen savers and mouse pads.
BANK ON IT Automakers have long been involved in consumer finance, so it's logical that one would start a bank. BMW has just launched an online bank at www.bmwusa.com/banking It offers two credit cards, car loans, of course, and other financial services, with a rewards program that features...
Scruggs is confident he can change that--despite a pair of recent Supreme Court decisions that will make it more difficult to collect damages from managed-care companies. He and David Boies, who represented the U.S. Justice Department in its humbling of Microsoft, are leading a syndicate of seasoned plaintiffs...
As for their campaign contributions, trial lawyers insist their opponents give more. Last year tobacco companies contributed nearly $1.7 million to the Republican Party. The NRA gave $478,100. "We are in a real fight, and we are the only people on this side of the fight with any money...
Starting next July, De Beer's will certify that its diamonds come from clean sources, forcing its suppliers to accept "best practices" rules that outlaw buying from insurgent groups and stones mined by child labor. That's a sign, of course, that the company is feeling the heat. After all...