Word: consumerization
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Dates: during 2000-2000
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Nasser, who was initially wary of getting caught up in an election-year circus, has decided to attend congressional hearings set for this week. He has promised to release all company documents showing what Ford knew and when it knew it; his counterpart at Bridgestone/Firestone, CEO Masatoshi Ono, will also...
As most tire companies have successfully done in court over the years, Firestone ruled out a problem with the tires from the start. It also fought hard to keep its consumer-complaints data and lawsuits private, saying it knew of only one accident very similar to Taylor's. But Roberts...
With each company pointing the finger at the other, however, it's increasingly difficult to get straight answers. Last week Ford admitted it had heard of tread-separation incidents with locally made Firestone Wilderness tires in Venezuela, as well as in Colombia and Ecuador, as far back as the fall...
In his TV ads, Nasser claims Ford handled the recall in a responsible and timely manner. Not everyone agrees: Consumer safety advocates are primed for blood, and early indications are that Ford is in just as precarious a position as Firestone when it comes to the double sword of political...
OK, kids! Is your Razor ready for fall? More important, are you ready to fall off your Razor? That's not a threat; it's a warning: According to a new report from the Consumer Product Safety Commission, injuries from the Razor and other brands of those ubiquitous scooters have...