Word: consumerization
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Dates: during 2000-2000
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In order to maintain Cisco's unprecedented growth rate, Chambers believes he has to remake the company into a great consumer brand. "Three years ago, we didn't care if anyone knew who we were," he admits. "The decisions that mattered were made deep inside companies." Today, making its brand...
Chambers is customer obsessed, a characteristic that will serve the company well as it moves into consumer markets. He discovered the dogma of customer service as a salesman at IBM and and then saw firsthand the cost of losing customer focus when he joined mini-computer maker Wang in the...
Consumers, however, are still uneasy about IP telephone service. Do you really want your voice to be as unreliable as your Web connection? Cisco swears it has closed the gap and made its IP networks as reliable as voice networks. What would help, Cisco believes, is for consumers to come...
This change, if it sticks, has been a long time coming. In a not-so-subtle nudge to tobacco companies, the Consumer Product Safety Commission has since 1987 issued dire statistics conclusively linking cigarettes to 25 percent of America's fatal house fires: In 1997, those blazes claimed roughly 900...
The cause of the free-for-all was a five-year-old California law prohibiting companies from requiring customers to purchase anything when they take out a loan. Initially designed to shield consumers financing a car or home purchase, the law applies because Microsoft's rebate agreement is structured as...