Word: come-on
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...Love I'm After (Warner Brothers). Five days before this picture's Manhattan opening, discreet advertisements appeared in the columns of all papers except the chaste Times. They read: "If it's love you're after-? call Circle 7-5900." This pressagent come-on was aimed at the "mug trade," to eke out Actor Leslie Howard's acknowledged carriage-trade appeal. The Strand Theatre installed four extra telephone operators, armed them with a disarmingly commercial answer, waited for the fun to start. Of 11,000 calls handled up to opening day, about 60% came from...
Author Aden's title is a calculated come-on. The Duchess never finishes the well-known sentence and Author Arlen's advertised salacious spread, of course, proves a Barmecide's feast. His brillian-tined tale tells of a young, beautiful, rich but extremely respectable Duchess, a widow who is a model of propriety to less proper peers and inferiors, and of the ghostly suspicion that falls on her when London becomes the scene of a series of lustful murders...
...kind of market he has to deal with, he begins to clean up, and before a year is out is worth (on paper) over a million. Of not particularly stern moral fibre, he lets his good fortune unravel him further. His wife leaves him. he becomes a come-on for many, especially chorus wenches with necks for neck- laces. At the crash he is sold out, retires to a bootlegger's farm in Connecticut, whence he indites a form letter to his creditors asking them to advance him the $20,000 he had to begin with, promising...
There has been the usual amount of come-on in the French press during the past week anent the exact location of the next...
...Come-On Man. In the last five minutes of this play's inaction, one supposed detective turned out to be a crook and two supposed crooks turned out to be detectives. The entire cast, however, remained journeyman actors with but little chance to be anything else. Playwright Herbert Ashton Jr. and his father were the pseudo-crooks...