Word: come-on
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...Kansas, Missouri, Oklahoma and Iowa. The Katz superstores carry more than 25,000 items, ranging from television sets to clothing, from mousetraps to lovebirds. Five of them carry monkeys, and managed to sell 15 last year at $82 apiece. (Last week the price was cut to $79.) One popular come-on: cut-rate streetcar and bus tickets. But the Katz specialty is selling nationally advertised merchandise "at the right price"-which in Missouri is usually lower than the established price.* In 1950, reported Ike and Mike last week, this policy paid off with record sales of $32 million...
...come-on's were mimeographed sheets posted on the bulletin boards of Austin and Harkness Halls. They were marked at the top in red pencil: "All Harvard Men Invited...
...begun to use TV to plug their pictures. The cinemoguls insist that the gregarious instinct will keep people herding together in theaters, regardless of the lure in the living room. They also point out that the cinema can offer Technicolor and airconditioning, and they are pushing work on another come-on: three-dimensional movies...
...diluted in a little English history. In Star Money, it is stirred into the well-publicized life of the author herself. That is not to say that Star Money is autobiographical. Novelist Winsor primly asserts: "This novel is in no sense autobiographical." Yet the book gives a come-on as broad as the devil's front porch to the thousands who may buy the book for its confessional interest: the heroine, Shireen Delaney, is a beautiful doll who at 26 publishes a historical novel that is a tremendous bestseller...
...remained cheerful. What seemed like outrageous hardship to the tenderfoot caballeros was easy going for the hardy friar, veteran of long treks through Peru and Central America. Besides, he had his secret. The royal road to riches he had talked about back in Mexico City had been only a come-on to hasten the expedition. What Fray Marcos sought was the rich "harvest of souls" he expected to find in the north...