Word: come-on
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APPRECIATED YOUR OBJECTIVE REPORTING ON "VACCINE CRISIS." TIME WISELY ADVISED AWAITING THE FINAL VERDICT. TIME'S FOOT SLIPPED, THOUGH, ON STATING THAT IN ADDITION TO SHIPPING VACCINE FOR FOUNDATION, CUTTER "WAS ONE OF THOSE THAT HAD SHIPPED OUT A FEW THOUSAND DOSES ... AS A 'COME-ON' TO WIN DOCTORS' GOOD WILL" . . . ALL COMMERCIAL SHIPMENTS WERE MADE AFTER NATIONAL INSTITUTES OF HEALTH RELEASE TO CUTTER REGIONAL OFFICES EXACTLY IN LINE WITH THEIR PERCENTAGE OF OUR SALES OF PEDIATRIC IMMUNIZING AGENTS LAST YEAR. THEY IN TURN FOLLOWED INSTRUCTIONS TO SHIP TO WHOLESALE AND PRESCRIPTION PHARMACIES IN ACCORDANCE WITH...
About 1,000,000 shots of the Cutter vaccine had been shipped, and 300,000 given to children in mass inoculation programs. But the company was one of those that had shipped out a few thousand other doses for commercial distribution as a come-on to win doctors' goodwill. To New York went some 2,200 packages (of three doses each), 1,114 of them to New York City. City health-department inspectors found that 250 physicians had acquired 526 packages privately, and 211 of these doctors had given at least 300 injections to patients of their own choice...
Selling by Underselling. Though the bait advertisers' products differ, their methods are the same. Each offers an item at a ridiculously low price as a come-on, to get into the prospect's home or get the housewife into his store. Then the salesman tries to switch the prospect to a high-priced model. For example, in Cleveland last week, a housewife answered a TV ad for "a brand-new Free-Westinghouse* sewing machine for $50." When the friendly salesman turned on the machine, it made so much racket she thought it would scare her children. When...
...passerby, puzzled by the vague wording of the come-on, asked what the test was for, he got a forthright answer: syphilis. If he was bashful or figured that this was none of his business, he got a pamphlet spelling out the dangers of undetected syphilis. But plenty of men (and a few women) interrupted their window-shopping or lunchtime sauntering to step behind the screens and take the test...
...anybody, if he shops far enough, can have the thrill of seeing his stuff in print. He may not get much for his money -often not more than a stack of cheaply printed, poorly bound books dumped on his doorstep. His disappointment may be keen if the come-on has convinced him that his book is going to sell. But at least he is in print...