Word: come-on
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...Conversation. The first première, a Sonata for Clarinet and Piano, played by Benny Goodman and Leonard Bernstein, had the misfortune of being the marquee come-on for an all-Poulenc concert that included some vintage works-the beautiful Fiançailles pour Rire song cycle, the lovely a cappella Motets. The sonata's first movement is nervously melodic, the second drowsily romantic, the third merely gymnastic; nowhere does the music lead the two instruments into the tense conversation the form requires. The piano simply accompanies the clarinet, as in a coloratura song, and the clarinet does little...
...Sample come-on for Britons, prepared by Ogilvy, Benson & Mather: "You can tour the U.S.A. for ?35 [$98] a week-without skimping. In the U.S.A. you can travel for 3,000 miles without crossing a border or showing your passport. If you journeyed this far in Europe, you would pass through ten different countries with different laws and different languages. And open your luggage for ten different customs inspectors." As the ads point out, tourists may inspect such monuments to the American way as dude ranches, Mississippi riverboats, Indians, New England clambakes, country square dances...
...Royal Leamington Spa, 31, sportive bachelor son of the ex-Prime Minister, bounded off into a new enterprise-a London tourist agency. For fees ranging up to $300 weekly, the former swain of Princess Alexandra was Cooking up services ranging from auto renting to ticket broking, and an added come-on for visiting Yanks: "Introductions to the right people...
...imaginative chief, Hermann Abs (TIME, Dec. 15), established the Investa Mutual Fund, whose holdings have soared from $58 million to $161 million. Next largest German mutual fund is Concentra, which is sponsored by Frankfurt's Dresdner Bank, has $124 million in assets and hooks customers with a clever come-on: "For $25 become a stockholder in 30 first-rank companies...
Like a spring being sprung, like a reverberating baseball bat, the Harvard Anti-Physics Society today sprang into existence with a manifesto which mysteriously appeared in the mail boxes of Physics 13 students. Its very come-on was a physics problem: "Was this week's hour exam the last straw...