Word: circe
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...remembers all too well, there was a time in Philadelphia when nearly everybody didn't read it. A onetime Pittsburgh newsboy named William L. McLean, father of Robert, changed Philadelphia's reading habits. When he borrowed $73,000 to buy the Bulletin in 1895, it was last (circ. 6,700) in a field of 13 dailies. A decade later it was out in front to stay (it now has over 800,000 a day). McLean put it there by giving Philadelphians what they seemed to want: all the news (no matter how trivial), sold in good time...
...want of newsprint, the biggest evening paper in the U.S. went virtually adless last week. After J. David Stern's Record folded, the Philadelphia Bulletin (circ. 750,000) had picked up 30,000 new readers and started a Sunday edition ; its paper supply was stretched thin. Many another paper had put itself on the short est rations since...
...Crimson, as the story said) out of the red. When he went home to San Francisco (the story tactfully ignored his expulsion from Harvard*), his father offered him "everything from the fabulous Homestake Mine to the baronial Mexican ranch." No, said Willie, all he wanted was the broken-down (circ. 5,000) Examiner, which Senator George Hearst had taken in on a $100,000 bad debt...
Reader's Digest was the first U.S. magazine to be printed in Britain after the wartime blackout. Last week the second one popped up in London bookstores. Unlike the Digest (circ. 11 million), the second U.S. entry-Partisan Review-is a highbrow magazine almost as unfamiliar to most Americans as it is to Britons. But it quickly sold...
...such English intellectuals as Critic George Orwell and Editor Cyril Connolly, the bi-monthly Partisan Review is the voice of the U.S. intellectual Left. If so, it is a small (circ. 6,500) and often confused voice. Once Communist, it shifted to quasi-Trotskyite, is now vaguely Marxian (but anti-Stalinist), and more literary than partisan. In its 13 years it has published such U.S. writers as John Dos Passos, James T. Farrell, and Gertrude Stein...