Word: circe
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Last week a new company, Young America Films Inc., stepped into the still uncrowded field. Its head is energetic Stuart Sheftel, 34-year-old publisher of Young America magazine (circ. 400,000 schoolchildren) and co-founder of a chain of newsreel theaters. Young America is the first filmmaker with the audacity to promise movie courses for every class from kindergarten through high school. It will offer a three-part package: a one-reel short for $25, summing up the course, a "strip film" of pictures and diagrams tied to a popular textbook in the field, and a what...
...began to end just about the time Grammer moved in. The pulps (only 7 are left) are almost a sideline now. The largest slice of Street & Smith's profits comes from Mademoiselle (Milly around the office), 354-page, ad-packed junior Vogue (circ. 433.830). Charm, designed for business girls ("Men Crave Resistance"), is another success...
Readers of Hearst's American Weekly (circ. 8,135,982) whose Sunday breakfast is a pumped-up omelet of cornfield murders, betrayed maidens, prehistoric monsters and the evils of vivisection, are going to get more herbs with their eggs. A new publisher is in the kitchen. He is 63-year-old Walter Howey, onetime holy terror of Chicago journalism, and the real-life model of Front Page's brash, blustery managing editor...
Congresswoman Luce made no reply. But the Bridgeport (Conn.) Sunday Post (circ. 40,243), best newspaper in her home district, rose valiantly to her defense, roared back at the Russian giant: "Pravda . . . practically froths at the mouth. But it gives no answer to the carefully collated, factually documented articles which Mrs. Luce has been inserting in the Congressional Record...
...every five regular readers felt the lack enough to go to the printing plants, brave shouting picket lines and buy copies. Some newspapers printed box scores showing the city's growing thirst for news; the Daily News (normal weekday circ. 2,000,000) sold 135,000 copies on the seventh day of the strike, 500,000 a week later...