Word: circe
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...professional politicos, who had largely ignored the Wallace junket, tried to laugh the whole thing off. They said it was all just a stunt to boost the circulation of Editor Wallace's New Republic (circ. 80,000), and that his audiences, promoted by the Communists, were chiefly a confused jumble of comrades, fellow wanderers, crackpots and wild-eyed college kids...
From the charwomen to the foreign correspondents, everybody who works for the London Daily Telegraph got a jubilant mimeographed note from the boss, and an extra week's pay. Viscount Camrose had reason to celebrate: the sickly (circ. 80,000) daily he had bought into in 1928 had reached a healthy 1,001,047. A front-page box proclaimed: "This is the first time in the newspaper history of the world that any quality newspaper has achieved a million sale...
...Leading U.S. quality papers by Camrose standards: the New York Times (circ. 555,932 daily, 1,091,183 Sunday); the New York Herald Tribune (circ. 352,154 daily, 729,363 Sunday...
Last week, on its 75th Birthday, Popular Science was hardly as intellectual as in Youmans' day, but it was much (circ. 1,000,000) more popular. Its 288-page anniversary issue proudly called the roll of such contributors as Henry George, Charles Darwin, William James, Havelock Ellis, John Dewey, Thomas A. Edison, Charles Kettering. By shrewdly aiming at the home mechanic who yearns for a speaking acquaintance with atomic physics, and the scientist who yearns for a handcraft hobby, PSM had become the giant in its oddly assorted field...
...Boettigers' rival publisher, in a strongly Democratic area, is an Indiana Republican named Eugene C. Pulliam. In the six months since he took over the morning Republic (circ. 62,000) and afternoon Gazette (35,000), his conservative monopoly papers have become more willing to give the other side a hearing in their columns. It cost Gene Pulliam $4,000,000 to get into town; the shoe-stringing Boettigers have so far invested only around...