Word: chevrolets
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From the farms the harder times have spread to the small towns in the farm country. Hardest hit are implement dealers, who do most of their business with farmers. Auto dealers have been hurt, too, but not nearly as much. Clark Sheesley, the Buick-Chevrolet dealer in Cambridge, Ill. is doing 75% less business with farmers than he was a year ago, but his total business is down a still uncomfortable-but much smaller...
...field has attracted fakers and incompetents. The classic boner was made by the experts who, in the 1920 depression, strongly advised G.M. to drop Chevrolet and quit the low-priced car business. Some consultants, concerned more with fees than duty, sidestep the job of giving unpleasant advice. One consultant spent three years at a troubled corporation, amassing a $600,000 fee and making numerous recommendations. But he avoided the only important one: fire the family management whose incompetence was the real cause of the trouble...
...Master. Under the bright morning sun, 60 drivers sprinted across the wide runway to clamber into cars for the Le Mans-type start. First away was Connecticut's John Fitch, in the most powerful car in the race, a 5.1-liter Chevrolet Corvette (four other Corvettes started out but two failed to last). But the blue-and-white American entry was quickly passed by Hawthorn in his grey D-Jag. Behind him was Moss in his Aston Martin. Fangio, the balding ex-bus driver who was the pampered protege of Argentina's deposed Dictator Juan Peron...
More than 5,000 graveside lectures gave Art's voice the slightly unctuous quality that has made him one of the best-paid commercial announcers on the air; he does the Chevrolet spiels on TV's Dinah Shore Show and on a radio news cast. (His grateful employers spent an estimated $4,000 building him a personal horn for his personal Chevvie; it plays the commercial jingle: "See the U.S.A. in a Chevrolet.") He has also parlayed his voice into the radio program Art.Baker's Notebook, on the air since...
...PRICE CLASS. Ford Customline Victoria 8, 20.52 miles per gallon, 47.76 ton miles per gallon; Plymouth Belvedere 8, 20.67 m-P-g-> 47-73 t.m.p.g.; Chevrolet Bel Air Sport Sedan 6, 21.17 ni.p.g., 47.21 t.m.p.g.; Chevrolet Bel Air Sport Sedan 8, 20.70 m.p.g., 46.37 t.m.p.g.; Ford Fairlane Victoria 8, 18.74 ni.p.g., 44.24 t.m.p.g...