Word: chevrolets
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Minister & Mail Carrier. The revolt against the Hedermans was led by Mississippi-born Dumas Milner, 37, one of the leading businessmen in Jackson and biggest Chevrolet dealer in the South. Milner, who is estimated to be worth more than $2,500,000 himself, began to think about starting the new paper when the Hedermans made their first open move to buy the News. Milner got twelve other businessmen to put up the first $300,000, and then "it was one of those things that snowballed, with people just calling in and asking to buy stock without even being asked." Investors...
Variable Pitch. While Chevrolet is G.M.'s biggest news for 1955, its four other auto divisions have spent another $300 million to retool, by far the biggest new model outlay in G.M.'s history. This week Pontiac's 4,047 dealers are also showing off their 1955 entries. The new Pontiac is 2½ in. lower and as much as 3.5 in. longer than this year's. The new V-8 engine has stepped horsepower up from 127 to 180, and an optional carburetor will boost it to 200 h.p. Buick, Olds and Cadillac, which made...
...industry. Last week brothers Henry, Ben and Billy Ford gave everyone a taste of the rugged kind of competition that they intend to serve up. They showed off their Thunderbird sports car and put a price on it of $2,695, f.o.b. Detroit, a full $500 below Chevrolet's Corvette...
...reaction was typical: "Boy, that's good. Let's put it into production." When G.M. engineers experimented with such devices as the foot parking brake and Dynaflow transmission, Curtice, the perfect customer, tried them and quickly ordered them on production models. One Curtice disappointment has been Chevrolet's glass-fiber Corvette, which he ordered Chevy to make to compete with foreign sports cars. He hoped to sell 1,000 a month, but production is down to only 300 a month because of slow sales. Probable reason: buyers cannot get the car without also buying $500 in extra...
...them showed a mustached international smoothie, outfitted with Homburg and umbrella, whispering mysteriously to an innocent-looking girl: "I could arrange to import for you an authentic set of secret, smuggled photographs of the new Chevrolet!" Cautioned the ad: "Beware of impostors, Continental bounders and novel approaches. The new Motoramic Chevrolets will be seen by everybody at the same time...