Word: bros
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...make certain that the old gags and gimmicks will still work, the studio has wrapped them all up in one supercolossal gag. The whole plot takes place on the Warner Bros. lot. Carson and Dennis Morgan, exuding arch embarrassment, play their real-life selves. So do Gary Cooper, Joan Crawford, Errol Flynn and a few other Warner stars who have been rushed on for bit roles. For ardent movie fans, these peeks at the great may help carry the film. But for most moviegoers, the spoofing is hardly good enough to conceal the laborious spadework...
There was no doubt that RCA was taking a licking. In Detroit, Grinnell Bros. Music House (with 30 branches) estimated that Columbia's LP records were outselling RCA's 30 to 1. Chicago's leading record dealer, Hudson-Ross, said that the RCA 45 "just hasn't caught on." In other cities, dealers reported that LP records were the only ones for which there was a big demand. Many retailers had trimmed prices of standard (78 r.p.m.) records as much as 50% in order to keep stocks moving. Moaned a Los Angeles dealer: "The manufacturers have...
...Orpheum Corp. and Paramount Pictures, Inc. have agreed to split their production-distribution operations and theater-owning functions into independent halves (TIME, May 17, 1948 et seq.). But the three other members of filmdom's "Big Five"-Loew's Inc., 20th Century-Fox Film Corp. and Warner Bros. Pictures, Inc.-decided to continue fighting Justice's antimonopoly suit. Although they knew they would probably have to yield in the end, the longer they could stave off the splitup the more money they might make from continuing to show their own pictures in their own chain theaters...
Like bartenders and bus drivers, movie theater ushers occasionally have their troubles with the bothersome fringe of humanity. But they do not lack for sound advice. The cinema trade organ Boxoffice has culled a few helpful hints for ushers from a manual prepared in Ohio by Warner Bros, for its theaters. Examples...
After lunch Charles Luckman gave a personal demonstration of his thesis. Eight miles east of downtown Los Angeles, armed with a silver-plated shovel, he broke ground for a new $25 million soap and food products plant. Lever Bros., he said, would spend another $30 million on expansion and modernization elsewhere. That would make a total bet of $55 million that the jabber-jitterers were talking jabberwocky...