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When members of the potent Du Pont family began buying into Butler Bros, two years ago, many a Wall Streeter thought "smart money" had moved in, and jumped aboard. They liked it even better when the smart money brought in a smart new president, handsome, hustling G. Robert Herberger (TIME, Aug.11, 1947), a onetime clerk in St. Cloud, Minn. (pop. 25,000) who had made a big name in retailing...
...there seemed to be a considerable difference between Herberger's chain of seven small-town stores and Butler Bros., largest U.S. wholesaler of general merchandise and also operator of 170 retail stores. Neither the Herberger hustle nor the magic of the Du Pont name could get the oldtime profits out of the 62-year-old company. Instead, Butler Bros, lost $4.3 million before tax carrybacks in 1947, squeezed out a small profit last year, but dropped $287,632 in 1949's first quarter. Its stock fell fcom 15 to 7 in two years...
...rich and sentimental Texas, such resourceful attention to the customer's whims has put Linz Bros. "Jewelists" (a copyrighted coinage) in a class by itself. To gladden its clients' eyes, Linz has turned out gold and platinum cowboy belt buckles, and jeweled stickpins shaped like oil derricks (one of them for a late-shopping oilman who amused himself while he waited by tossing silver dollars on the floor ahead of the janitor's broom). But such spectacular baubles are only the showy side of a solid, 72-year-old trade that grosses $2,000,000 a year...
...Road. Linz Bros, does not wait for business to step up to its horseshoe-shaped gem counter, but goes out after it with salesmen who range all over Texas. Any Texan who strikes it rich can expect to hear from a Linz salesman about the time he buys his first Cadillac. In their modest little sample cases the salesmen might carry a fortune in jewels. To stay out of the way of thieves, they travel under assumed names, never get too clubby in the club cars, and use a code to communicate with the home office. None has ever been...
...Roof. Brother Albert outlived all the rest. He was present on the day in 1899 when the shop moved to the Linz Building-a seven-story Dallas "skyscraper" with a roof garden where visitors could relax and enjoy the view.* And he was on hand in 1940 when Linz Bros, moved to its present quarters, a severely modern building a few doors from the Neiman-Marcus department store. Until his death last February, at 85, "Mr. Albert" showed up every day to hand his customers Irish jokebooks, and horehound candy to ward off colds. Then brother Simon's heirs...