Word: bros
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Other textile manufacturers followed suit, planned cutbacks of 10% to 50%. There were also spreading cuts in wholesale prices, not only in textiles but in soap (Procter & Gamble and Lever Bros, cut 11%) and in shoes...
Campus anthropologists like to divide Yalemen into "White Shoes," "Brown Shoes" and "Black Shoes." The White Shoes come from the proper families and the proper prep schools; their weekend dress, almost like a uniform, is a button-down shirt, striped tie and Brooks Bros, suit. The Black Shoes are apt to be on scholarship (one-third of all Yale students are), working their way through college. The Brown Shoes are somewhere in between...
...quit school at 14 to go to work, first at odd jobs, later in his family's grocery. Now he puts in seven days a week (twelve hours weekdays, six Sundays) at his job. With two brothers and a friend, he operates two stores, one the huge Schwegmann Bros, supermarket, which he proudly calls the "largest in the world." By selling everything from crayfish to shotgun shells-and everything as cheaply as possible-the Schwegmanns will take in close to $7,000,000 this year. "If I do a good job by keeping prices low," says John Schwegmann...
Manhattan's Witty Bros. announced it will make 100% Dacron summer-weight suits to sell for $95 in about 60 stores all over the U.S., including San Francisco's Roos Bros., Boston's Kennedy's, Kansas City's Palace Clothing Co. Suits made from Dacron are lighter and cooler than summer-weight wool, will not wrinkle, stretch or fade; the crease in the trousers can only be removed with a hot iron. Last summer, Witty made experimental suits for 200 test customers. One man accidentally tumbled out of a canoe while wearing his Dacron suit...
...Warners' 436 theaters, many of them on choice big-city corner lots, which he thinks he can sell off at a fat profit. Lurie, who has previously tried his hand at moviemaking with Sol Lesser, says the syndicate will keep movie production rolling on the Warner Bros, lot, also investigate the possibility of making films for TV. The whole deal, said Lurie, was so easy that it was set up by telephone (it must still be approved by SEC and the Justice Department). Said he: "It was simpler than getting into the Stork Club...