Word: branded
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...peripatetic life, she felt at home. Karla and Dale "didn't seem fake," she says. "Usually when I'd act up, my [other] foster parents would just send me away, but they didn't. They stuck in there with me." Even when Vonda's date wrecked Karla's brand-new Durango on prom night, Vonda remembers fondly that Karla was worried more about whether Vonda was hurt than about the car. In fact, for the first several months, things went so well that one evening Vonda sat Karla and Dale down in the living room and asked whether they would...
Energizer and Duracell, having witnessed the inroads a determined Japanese competitor like Fuji could make in film--in retail channels similar to batteries--are on guard. Duracell is promoting the same Oxyride technology in its newly released, higher-priced PowerPix-brand batteries, which, ironically, it acquired from Panasonic in a hush-hush licensing agreement that neither company will comment...
...Cereal Bowl, "but others are ridiculous." Rader acknowledges that it would be unfair for others to copy Cereality's method of serving cereal in Chinese-food containers, but he draws the line at Cereality's attempt to lay sole claim to the idea of mixing brand-name-candy toppings with cereal...
...tail has its intellectual roots in economic ideas that date back a century. In 1906, Italian philosopher Vilfredo Pareto noted that 80% of the property in Italy is owned by 20% of the population, a formula that, much later, became known as the 80/20 rule. It has forever influenced brand management, customer service and even personnel development. Focus your attention and resources on that top 20%, which is where the best returns on investment can be found...
...Chang got involved with dragon boats in 1999 and quickly became an élite competitor, traveling to events in Europe, Australia and Canada. He soon realized that boaters were slowed by traditional wooden paddles, and he designed a lighter, stiffer version that he started selling in 2000 under the brand Burnwater...