Word: branded
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...Hong Kong's Magic Kingdom has so far been a little short on magic. The $1.8 billion theme park, which opened last September, was touted by Disney executives as its biggest, boldest effort to build its brand in China, a potentially vast new market for its toys, dvds and movies. The Hong Kong government?which aggressively wooed Disney and is the park's majority owner"hoped Disneyland would help secure the city's reputation as one of Asia's top tourist destinations. However, the conservative approach of Disney and its partner has produced a pint-sized park that...
...experience the Disney magic themselves [and] better share it with their passengers." And even if attendance lags for a while, Disney says the park is already benefiting its other businesses in Asia. Andy Bird, president of Walt Disney International, says there's been "a noticeable lift in our brand and character awareness" in China since the park's opening?for example, sales of Buzz Lightyear merchandise have jumped, in part because the character features in Disneyland's popular Astro Blasters ride. David Miller, an analyst at investment-banking firm Sanders Morris Harris in Los Angeles, agrees: "Hong Kong Disneyland...
...long-range investment plans in China will pay off, regardless of the recent headaches in Hong Kong. The firm is still in talks with Chinese officials about opening a mainland theme park, possibly in Shanghai, says Rasulo. "Have we made some mistakes?" he asks. "Absolutely. We are in a brand-new market. We have to keep listening and keep learning." Restoring Tinkerbell's health only requires a round of applause, but Hong Kong Disneyland will need a bit more work...
...city. The name became famous because I did it. I built it up...Now I just want to use my family name,” Le said. He said that in the future he may start franchising his chain—something he could not do without a distinctive brand name. Manager of the Garage location, Hong Neguyen, said that he hopes the name change will not confuse customers. “Some people will be looking for a Pho Pasteur, and they will be surprised,” he said. But customers at the Gararge Le?...
...compete by exploiting the power in numbers. First called the Council of Independent Restaurants of America, the group started life in 1999 as a conventional trade association; its main activity was organizing well-meaning promotional events like food and wine tastings. About six months ago, it started using the brand name Dine Originals, shortly after forming a coordinated purchasing and marketing pool that helps the little guys save money. Over the past year membership has exploded and now includes more than 700 restaurants in 19 chapters...