Word: powerpix
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Energizer and Duracell, having witnessed the inroads a determined Japanese competitor like Fuji could make in film--in retail channels similar to batteries--are on guard. Duracell is promoting the same Oxyride technology in its newly released, higher-priced PowerPix-brand batteries, which, ironically, it acquired from Panasonic in a hush-hush licensing agreement that neither company will comment...