Word: branded
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...player, dvr, games console and stereo system. The differences between a TV and a computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether to watch ads and which way to watch them. How will brands vie for consumers' attention? For a taste of the future, tap the words Axe Feather into an Internet search engine. Any number of the results will take you to a page featuring an attractive young woman, clad in skimpy red undergarments, lying on a bed. Move the virtual feather with your...
...play the game in the store. Suzanne Egleton, marketing head for Ben Sherman, has worked in the games industry and thinks games are a great way to reach her target audience of men aged 18 to 34. It's an exciting new medium, she says, "and a lot of brands don't understand it. I wanted to be one of the first fashion brands to use it to target my audience." But while no one disputes the technical prowess of the new generation of ads, that doesn't mean they actually work. In the case of the infamous Feather...
DIED. Joyce Ballantyne Brand, 88, commercial artist who created the now iconic Coppertone suntan-lotion ad featuring a young girl whose bathing suit is being pulled down by a dog, exposing tan lines, accompanied by the slogan, "Don't be a paleface"; in Ocala, Fla. The illustrator, who did campaigns for Pampers and Coca-Cola and also painted pinup girls, employed her daughter Cheri, then 3, as the model for the famous ad. Cheri "worked cheap and was convenient," Brand said...
...across the globe, former No. 1 golfer GREG NORMAN, 51, told an Australian newspaper that he is splitting with LAURA, his wife of 25 years. The question on most people's minds is not "Why?" but "How much?" McCartney's personal fortune, which includes part ownership of the Beatles brand, is estimated at more than $1.5 billion, and legal analysts surmise that if the couple, who have a 2-year-old daughter, end up in divorce, Mills could walk away with more than $350 million. (Mills offered to sign a prenuptial agreement before the wedding in 2002, but McCartney famously...
Companies with traditional plans are also taking the initiative. Blue Ridge Paper, which makes the DairyPak brand of packaging, was carved out of the forest-products firm Champion International when its employees bought a few factories that were scheduled to close. But health-care costs are hurting the company. So a Blue Ridge team plans to visit hospitals in India to assess their quality of care. If it gives the green light, Blue Ridge will begin promoting the option to its 2,000 workers...