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...mentoring hole by compiling painstaking lists of design principles--lessons learned when particular engineering techniques either did or didn't work. That system should serve in a pinch, but the lab is determined never to let the teaching system lapse again. "Mentoring is something we've been doing ad hoc for years," Manning says. "That's allowed us to collectively grow...
...desperate,” the image of an unconditionally happy ’50s homemaker is a hard act to swallow. The generational gap is further widened when we discover that the housewife’s outlet is not in her teenage gardener, but in composing TV ad jingles...
...flick. On the platform at Notting Hill Gate underground station, a poster for American singer Jack Johnson doesn't just promote his latest album, In Between Dreams - it plays three of the tracks. On the main escalator at Tottenham Court Road, nearly half a million riders a month watch ads such as an overflowing bath - for home insurers Direct Line - cascade down a line of 33 LED screens. And when Coldplay launched their album X&Y in May, giant screens beamed invitations to every turned-on, Bluetooth mobile-phone user within 100 m to download exclusive freebies. For the moment...
...together now? Microsoft and AOL fought bitterly during the browser wars of the '90s and vied for dial-up customers before broadband took off. Today they're losing billions in ad revenues to Google and Yahoo. By consolidating their websites into a mammoth network, they could sell ads across the board. Hooking up would be a defensive play too. Google raised $4.1 billion in a stock offering last week and has been encroaching on Microsoft's most precious turf, the computer desktop. Microsoft is worried about falling further behind Google in the Web-search races and would love...
Sure, Andy Roddick and his splashy American Express "Mojo" ad campaign got bounced out of the u.s. open. but his clothing sponsor, Lacoste, had a great tournament. The little green crocodile not only showed up on tennis togs of French pros like Richard Gasquet and Natalie Dechy but was also worn by celebs and many upmarket fans who descended on Flushing Meadows...