Word: adding
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Dates: during 2000-2009
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...Florida, the campaign has put out a new ad hitting Bush for that allegedly overpromised trillion dollars of Social Security surplus - and draping the whole thing over a clip of the stumping Bush's flub/metaphor/incredible ignorance on Thursday about Gore's treating FDR's safety net "like it's some kind of federal program." (Which, by the way, Gore's surrogates have really latched onto, probably as a surrogate for the untouchable DUI story...
...fall TV season, each election season sees its trends and twists. Late in this campaign, for instance, we saw the anti-negative negative ad. In New York's Senate race, Democrat Hillary Clinton attacked Republican Rick Lazio for his having attacked her by tying her to Middle East terrorism. In Washington State, Democrat Maria Cantwell released a spot saying, "You know what's wrong in politics today? All the negative ads" - and then aired a hatchet ad saying her adversary "broke his promise to seniors," accompanied by the sound of breaking glass. Others put the attack in the mouths...
...Behind all these ads is the assumption, fostered by the constant spin cycle, that the candidate who makes an attack is himself sleazy or desperate. Certainly, misleading negative ads do a disservice; so do misleading positive ads. But ad watchdog Kathleen Hall Jamieson, director of the Annenberg Public Policy Center of the University of Pennsylvania, says this year's attacks have been, comparatively, a model of accuracy. "There have been some small inaccuracies on each side, and some mid-level distortions," she says, "but the press has been fairly vigilant about going after them, and then the campaign gets...
...real problem with today's negative TV ads is not that they're so negative. It's that they're such lousy TV. From D.C. to Dixie, it's the same vocabulary of ominous synthesizer music, phony-sounding testimonials, graphics worthy of public-access cable and canned punch lines ("Wrong for the court. Wrong for our kids"). It wasn't always so. The 1964 "Daisy" ad was practically avant-garde. Today, while Madison Avenue produces some of the most sophisticated programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply...
...Nader is a niche product; he's like a UPN show, trying to capture 5 percent of the audience. Whereas for the Big Two, clever is dangerous. You can inadvertently alienate important sectors of the electorate (for instance, the stupid) or come off as slick and dishonest. Since Watergate, ads have been much more straightforward - and artless. When the media landscape is carpet-bombed with ugly, blaring ads, perhaps every ad, regardless of its content, becomes a negative...