Word: adding
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Dates: during 2000-2009
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...several years before Evans came, an ad hoc committee of teachers had been meeting every so often to discuss a redesign, but the process was bogged down...
...explain. Elections are not feel-good exercises in which people "finish less than first." People lose elections, and negative ads serve the positive purpose of clearly arguing which candidate should. As this magazine's TV critic, I always like to see a new generation pay homage to the classics; for instance, that pro-Bush group's "remake" of Daisy, the 1964 Lyndon B. Johnson ad that targeted Barry Goldwater as a dangerous extremist. Both ads cut from a little girl picking petals off a daisy to footage of a nuclear explosion. The new version accused Clinton and Gore of making...
...real problem with today's negative TV ads is not that they're so negative. It's that they're such lousy TV. From D.C. to Dixie, it's the same vocabulary of ominous synthesizer music, phony-sounding testimonials, graphics worthy of public-access cable and canned punch lines ("Wrong for the court. Wrong for our kids"). It wasn't always so. The 1964 Daisy ad was practically avant-garde. Today, while Madison Avenue produces some of the most sophisticated programming on the air, most political ads remain stuck in the Stone Age. Nader looked like a philosopher king simply...
...market. Nader is a niche product; he's like a UPN show trying to capture 5% of the audience. Whereas for the Big Two, clever is dangerous. You can inadvertently alienate important sectors of the electorate (for instance, the stupid) or come off as slick and dishonest. Since Watergate, ads have been much more straightforward--and artless. When the media landscape is carpet-bombed with ugly, blaring ads, perhaps every ad, regardless of its content, becomes a negative...
...classes at Princeton. A few weeks after I signed on, I mentioned during a strategy session that in an interview in a certain newsmagazine--oh, O.K., TIME--the Vice President seemed to have overstated his involvement in the creation of the earned income tax credit. The campaign's ad director leaned over to me and whispered, "Welcome to the dark side...