Word: adding
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Dates: during 2000-2009
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...school year has begun to resemble a blockbuster movie release, with all the associated marketing tie-ins and other gimmicks. The nation's schools, caught between stagnant education spending and advertisers' growing interest in the youth market, are suffering an unprecedented onslaught of commercial overtures. From selling ad space on gym walls to allowing companies to use students for market research during class time, school administrators are scrambling to solve their financial difficulties by permitting companies to cash in on kids. Good public policy, however, suggests that schools should resist the temptation to turn their curriculum into a flea market...
...drive to put technology in schools appears to be opening new channels for commercial activity. The high cost of computers and other equipment makes it very difficult for school administrators to say no to any associated "strings," such as ad-bearing web portals or the tracking of students' web surfing habits. As new technologies with school-related applications develop, marketing activities exploiting those technologies should be expected...
...Moreover, for the foreseeable future, it is likely that school commercialism will continue to increase both in the variety of its expressions and its intensity. In a culture in which commercials are a 24-hour-a-day, seven-day-a-week curriculum, those of us who would make schools ad-free zones have our work...
...rents are skyrocketing," he said. "It's been horrendous. Chain stores can come in, see if they make it for five years--it's just a drop in the bucket compared to an ad in the Super Bowl-- but we just can't afford to do that...
...price of an ad on NBC during prime-time Olympics coverage...