Word: adding
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Dates: during 2000-2009
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...hates sunlight, prefers to sleep in a coffin and has an upside-down crucifix tattooed on her shaved scalp. He drinks blood and found her through a magazine ad that read: "Vampire seeks Princess of Darkness who hates everybody and everything." Together, Manuela and Daniel Ruda are accused of killing a close friend with a hammer and dozens of stab wounds. Said prosecutor Dieter Justinsky: "I have never, ever seen such a picture of cruelty and depravity...
Talk is the latest casualty of an atrocious period for magazines. The tech-focused Industry Standard, which led all magazines in ad pages in 2000, closed in 2001, as did Brill's Content, Mademoiselle and Working Woman, to name a few. (TIME's parent company, Time Inc., axed several magazines last fall.) Total magazine ad pages dropped 11.7%, from 2000 to 2001. Leland Westerfield, a media analyst with UBS Warburg, terms the ad climate "the toughest since prior to World...
...over budget [at Talk]," she insisted to TIME), and in just 2 1/2 years, Talk's losses swelled to an estimated $50 million. There was friction between Brown and her backers, Hearst executives and Harvey Weinstein, the hard-charging Miramax co-chairman. While Talk actually increased its ad pages and revenue in 2001, the post-Sept. 11 economic slump appeared to deliver the coup de grace. Said Talk Media president Ron Galotti, "It became fairly bleak for someone...not part of a big corporate conglomerate...
DIED. HARDING LAWRENCE, 81, airline innovator who in the mid-1960s led the radical makeover and growth of the now defunct Braniff International Airways; in Mustique, West Indies. He perked up the airline with brightly colored planes and Pucci-designed flight-attendant uniforms (with help from Mary Wells, an ad executive who later became his wife), before a recession and high fuel prices drove the airline out of business...
...This is hardly the first time McDonald's France has aligned itself with symbols alien to, and even at odds with America's own. In 1998, for example, the company ran a print ad campaign featuring overweight cowboys complaining about the fact that McDonald's France refuses to buy American beef but uses only French, to "guarantee maximum hygienic conditions" - an unsubtle effort to identify the Global Arches with European efforts to block the import of hormone-laced American beef...