Word: adding
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Dates: during 2000-2009
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...Start-up they certainly are not. Li's goal is to pull in a sizeable chunk of the $40 billion that is spent each year on Chinese-language advertising by building a cross-media, cross-strait platform?a one-stop shop that can offer ad space on websites and television, and in magazines and newspapers that serve audiences both in Taiwan and on the mainland. Currently missing from the equation: production facilities and broadcasters such as TV stations or cable-TV networks, which take the biggest chunk of advertising spending in China. While Tom.com produces a daily sports program that...
...guess that’s why the two page Lane Bryant ad on pages 68-69 took me by surprise. The flowing pastel gowns meant to cover up as much of what ever makes a women get classified as plus-sized: gone. The big jackets and full skirts: gone. The slimming black, the shapeless: gone, all gone. The ad features four full-figured women with brazen red lips and exposed bellies sitting up and looking four alarm H-O-T. One chica is wearing sexy lingerie. (Who knew that full figured women wore lingerie?) Another (gasp!) isn?...
...flip back to pages 66 and 67, immediately preceding the Lane Bryant ad is a spread called “Ready to Wear.” Eight trendy outfits, eight skinny models. There’s the first date outfit and the groovy casual outfit, the party dress and the work suit, everything a girl could need to look her best for any occasion. Everything, that is, if you can fit into...
Enjoying my Cheerios and leafing through The Crimson, I came across a quarter-page ad on the sports page, sadly impeding coverage of the Belarus-Sweden hockey game. “DO YOU HAVE WHAT IT TAKES?” it screamed. “SURVIVOR: Open Casting Call.” The thunderbolt struck—and suddenly my post-graduation plans involved lying, cheating, stealing and starving...
...almost always built around the plight of ordinary Palestinians and Iraqis, for whose suffering most of the Muslim world holds the U.S. at least partly responsible. Bin Laden also loves to harp on U.S. support for corrupt and authoritarian regimes in the Arab world. It's a cynical ad campaign, of course. Bin Laden has done nothing to help either the Palestinians or the Iraqis, and he's nothing if not another high-born authoritarian himself. But think of it as negative advertising: he knows the concerns of his audience and pounds away relentlessly at the points where those...