Word: adding
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Dates: during 2000-2009
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General Motors bit the bullet in April and finally shut down its Oldsmobile division, freeing me to share a secret: despite the assertions of the famous ad campaign, it was always your father's Oldsmobile. The body styles were boring, the engines ho-hum, the seats fairly comfortable but blandly upholstered, and the radios seemed to be preset at the factory to play only stations called "the Breeze." Plus, most of them smelled like Pall Malls and cherry cough drops...
...Perfect Human had been a novel, Von Trier might have demanded that Leth rewrite it as a comic book, a haiku, a recipe, an ad slogan and an epic poem--and that the letter e never be used. But it is a movie. So remake No. 1 must be filmed in Cuba and have no shot longer than 12 frames, or half a second. The location of remake No. 2 must be "the most wretched place in the world" (some might have said a Von Trier movie set, but Leth chooses Mumbai, formerly Bombay). When the filmmakers have a chat...
...CONTEXT: Senator Kerry does not oppose antiterrorism measures, as implied by this TV spot. Nor does he advocate repealing the Patriot Act. He does, however, argue that it provides insufficient judicial oversight of surreptitious searches conducted by domestic security agencies. The ad also charges that "fellow liberals" cajoled Kerry into watering down the Patriot Act. Whether or not Kerry was pressured by "liberals," the fact is some Republicans too would like to see checks on law-enforcement powers covered by the act. Indeed, legislation Kerry has co-sponsored to that end, which seeks "reasonable limitations on surveillance and the issuance...
Some 70 miles up the East Coast in New Haven, Conn., psychologist Kelly Brownell pulls out a full-page advertisement he has torn from the Wall Street Journal and marvels over the message. The ad displays a new snack-food product from Frito-Lay called Munchies Kids Mix, packaged, once again, in that child-friendly chartreuse hue. It reads, "Mom and Dad, you'll feel great about offering it to your kids because Munchies Kids Mix is a good source of 8 essential vitamins and minerals, has 0 grams trans fat and meets nutritional guidelines established by [Texas fitness expert...
What's surprising about this irresistibly catchy ad is that it was created not by a fitness-advocacy group or a health organization but by Nickelodeon, a TV network aimed squarely at kids. Like any commercial network, Nickelodeon (or Nick, as it is universally called) is out to make money. Keeping viewers attached solidly to their seats is the traditional way to do that. But Nick also wants to be more than just a medium for selling toys and sugary processed food. "Our mantra is, what's good for kids is good for business," says Marva Smalls, chief of staff...