Word: adding
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Dates: during 2000-2009
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...Sexification has helped put Vegas on course for a record year in visitors, after having 35.5 million last year. Billy Vassiliadis, the ad man whose firm came up with Vegas' logo and who is known around town as Billy V., insists: "It's not about sex, it's about feeling sexy." Sex, sexy - whatever. It's selling, and not just at home; as Billy V. says, "Demand for the Las Vegas product has become global." Last year, Vegas lured 362,000 visitors from the U.K., up nearly 25% from 2002. Eager to tap foreign markets, the local convention authority...
FREE SAMPLE "'I vote we get him tonight at the multiplex,' Lula said. 'There's a movie I want to see. It's that one where the world gets blown up and there's only mutants left. I saw the ad on television, and one of those mutants is really fine...
...about him, and nearly half--49%--say they're not sure whether the impression they do have is favorable or not. That's a situation the Kerry campaign set out to rectify last week, with a new $17 million advertising blitz in 20 states, including its first buy of ad time in Edwards' home state of North Carolina...
...iconic founder possibly heading behind bars. In the first quarter this year, sales dropped 23% to $44.5 million and the company suffered a loss of $20 million, so a reinvention of the brand looks increasingly urgent. Among other changes, the company's flagship magazine Martha Stewart Living?which saw ad revenue drop 54% in the first quarter?has already been redesigned and its back page, once occupied by a Stewart essay, is now home to the "Cookie of the Month." Stewart vows to return, assuring supporters, "I'll be back ... I'm used to all kinds of hard work...
...proved to be a force in the campaign to defeat President Bush, but it is about to get a big infusion of help from Hollywood. MoveOn's Political Action Committee, MoveOnPac, last week announced that documentary filmmaker Errol Morris (The Fog of War) will produce a series of campaign ads. The group is also about to announce that it has enlisted an all-star roster of directors, writers and Hollywood actors to make ads for the group. One is directed by Rob Reiner and written by West Wing creator Aaron Sorkin. Another is directed by indie-film veteran Allison Anders...