Word: adding
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Dates: during 2000-2009
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...scared. He says he went to prison at the age of 20 for mixing it up with neo-Nazis, and he keeps a poing americain (brass knuckles) handy when he's on the move. But he sees no point in keeping up the struggle. Though Elbeze, an ad salesman, attended public school, he pays j1,200 a month to send his children to private Jewish schools - not just for faith, but for safety. His kids will have plenty of company: in the last 10 years, the number of students in Jewish schools in greater Paris has doubled...
...leave the God Bless The USA fanny pack at the hotel?) It didn't help that a presumed ally, the Iraqi soccer team, swatted away suggestions that its surprising run to fourth place came courtesy of U.S. liberators. One Iraqi, upset at his team's inclusion in a campaign ad for George W. Bush, said he'd be fighting in the resistance if he weren't beating up on Portuguese fullbacks. Most of the negativity was directed toward the U.S. men's basketball team. The first NBA-stocked squad not to win gold was booed lustily, though as Spanish star...
...Such contracts, of course, pale in comparison with the frenzy that will accompany the Beijing Games. Hundreds of multinationals are already jockeying for a chance to bid for Chinese ad contracts once Athens wraps up. To prove that the Chinese capital is worthy of such lavish attention, Beijing earlier this month announced its latest urban makeover campaign: $12 million for thousands of new toilets, including a stable of self-cleaning "five-star" lavatories. Already, Chinese tourists in Athens are sniping about how little Greece has to show off for its Olympics. "Athens is in Europe, but it is quite undeveloped...
...AD ON: ABC tries to update the old corporate-sponsor model...
...companies have learned to diversify their superstar portfolios "like any good financial planner," says Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon. "Nobody wants to be left hanging with the next Dan and Dave," he says of Reebok's infamous $25 million ad campaign for Barcelona in 1992, which played up the rivalry between decathletes Dan O'Brien and Dave Johnson. After six months of hype, Reebok yanked the ads within minutes of O'Brien's failing to qualify for the Olympic team...