Word: ad
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Dates: during 1990-1999
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...less idealistic, explanation. "There's an understanding between Dean of the College Harry R. Lewis '68 and the only Cancun vacation company that's open during our spring break. He gets a kickback for every Harvard student that vacations there. But to hide it from the IRS and the Ad Board, he's paid in Crimson Cash...
...based economy," says Joe Krause, senior vice president of content at Excite@Home. "What's valuable for businesses is not necessarily the money being directly paid but rather the consumer's attention." Most of these businesses--like Free-PC, which offers a free computer in exchange for a constant ad presence on your desktop, and NetZero, an Internet provider--are relying on advertisers and marketers to provide their income. They subscribe to the old Net mantra: Get Big Fast. Gather enough eyeballs, aggregate enough consumer-shopping habits and click-through tendencies, and sellers will pay a premium...
...user to sign for dial-up Internet access at somewhat pricey rates--a deal many consumers might regret when high-speed Internet access becomes widely available. AltaVista, a free Internet service provider, runs a narrow, scrolling banner across your screen that requires you to click through--interact with the ad--every hour...
...have to write them with as much detail as possible on what may be missing. It's also a good idea to check with former employers for any wages or benefits still due you. It may amount to peanuts or nothing at all. But, as the New York Lotto ad goes, Hey, you never know...
...Online ad agencies say they only want to improve the consumer experience, not gather dirt on webbies. "The point is to receive information that you are interested in as opposed to what you are not," says Lyn Chitow Oakes, coo of ad agency FlyCast. "It doesn't seem like advertising if you're interested in it." For example, DoubleClick has 50 million active cookies, which means that 50 million people see at least one targeted ad a month. This prolific snooping is nothing new. Credit-card companies have been building databases for years and offering deals based on your spending...