Word: ad
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Dates: during 1990-1999
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...analyst for Broadview, a boutique investment bank specializing in high-tech firms. There are thousands of young people like him in New York, working a two-year stint in finance, sporting dress shoes and bulging billfolds. From the outside it looks like the lifestyle of a GAP ad--urban excitement plus youth plus heaps of money...
...more positive result was generated by researchers at the Hebrew University of Jerusalem, who decided to challenge an industry defined by creativity--advertising. The researchers noticed that a large minority of prize-winning ads followed a simple formula: find the product's characteristic that is its selling point, and use images to emphasize that characteristic in the ad. A similar contest found that the ads the researchers' computers produced were generally as good as those of professional ad agencies, while they far surpassed the efforts of human amateurs. For instance, while a human suggested a picture of the walls...
Sometimes you can read a campaign in a single slogan. Gore's bio ad is filled with pictures of his younger days as an Army journalist in Vietnam and as a newspaper reporter, probably to erase his image as someone who was born in a blue suit with a briefcase in his hand. But listen to the end of an otherwise routine commercial on health care: "Change that works for working families." Now subject that phrase to political parsing: "Change"--I'm not Bill Clinton--"that works"--I'm not a wild-eyed liberal like Bradley--"for working families...
...Year's gewgaws. No sooner did the milestone begin looming than advertisers began trying to persuade us to, say, associate the Roman numeral 2000--MM--with a certain candy-coated chocolate. Even the Y2K problem has morphed from potential cataclysm to commercial punch line: a Nike ad shows a man going for a jog New Year's morning as the lights flicker out around town, money shoots out of ATMs, people panic in the streets, and an errant missile zooms by overhead. On the one hand, the passing of a thousand years is staggering for a mortal of perhaps...
...Prodigal Son at the New Jersey Performing Arts Center in Newark that all but exploded off the stage, and Seattle's Pacific Northwest Ballet, led by Francia Russell and Kent Stowell, has just mounted a Midsummer Night's Dream that is causing coast-to-coast buzz. But Farrell's ad hoc troupe, whipped into shape with just three weeks of intensive rehearsal, is already impressive enough to suggest that in a better-regulated universe, America's greatest ballerina ever would be running a full-time company...