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...sounded more subtly and soothingly. "Americans are like any people," suggests Sociologist Lipset. "When they go to the doctor, no matter what is wrong with them, they want the doctor to tell them they're O.K." Last week the Reagan campaign bought 30 minutes of prime time on ABC, CBS, NBC and three large cable networks (total bill: $750,000) to air what may be the slickest, most ambitious political ad ever made. The centerpiece of the commercial was the 18-minute film used to introduce Reagan at the Republican Convention; the remainder consisted of highlights from his speech...
...pointed Americanism is seeping into the cultural stream too. Right after the Los Angeles Games, ABC broadcast the premier episode of Call to Glory, a new series, set in the early 1960s, about Air Force fighter pilots. Says a network insider: "The campaign to promote
...plans go on to bring Woodward's ugly biography of the late John Belushi to the screen, it looks like Woodward will be lucky to get some ABC. After School Special co-star to fill the Wood-ward-Redford role. If Woodward's last race seemed like a charity racing event, his role now seems more like just another competitor in a journalistic Death Race 2000, racking up points by busting lives and memories with only an incidental distinction between duly-elected renegade politicians and drug-crazed pop superstars...
...picture is not entirely bleak. The new season has received an early boost from an unlikely summer hit. Helped by massive promotion during the Olympics, ABC's Call to Glory, an earnest drama about an Air Force family in the early 1960s starring Craig T. Nelson, drew good enough ratings after its mid-August premiere to land a spot on the fall schedule. Its patriotic appeal has won the approval of President Reagan, but the show appears to have more complex ambitions: on one recent episode, the family got involved in a local battle over racial discrimination. Call...
...breed of lighthearted crime fighters, very '80s guys and gals who read the riot act with tongue firmly in cheek. The wisecracks are often tossed back and forth between a pair of mismatched partners, but these folks can laugh in the face of death too. (A cop on ABC's new Hawaiian Heat says to his buddy, who has just been lowered by helicopter to save his life: "Nice of you to drop...