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Brokaw was far from alone in treating Geneva as a stage set. CBS's Dan Rather also anchored his show outdoors, and his colleague Bill Moyers recorded commentary while walking, vapor-breathed, past city sights. ABC Anchor Peter Jennings used a Soviet news briefing as dramatic background noise...
There was so little else to do. The few U.S. aides who ventured out of their suites into restaurants were mobbed by news-starved reporters. In all, 920 correspondents and technicians were accredited at the talks. Yet, as ABC Nightline Anchor Ted Koppel joked on air before the information lid was finally lifted, "it might be said that never have so many been sent to watch so few to learn so little...
...news. But all that Rather, Brokaw and Jennings demonstrably gained by being on the scene was successive three- minute interviews with Secretary of State George Shultz, which could probably have been conducted via satellite from their studios in New York City. For NBC's Today Anchor Bryant Gumbel and ABC's Good Morning America Anchor David Hartman, who also moved their shows to Geneva, the rewards seemed even slimmer...
...committee expects that income will equal or even surpass the cost, as it did last time. The sources: ticket sales, souvenirs ranging from cuff links and tie-bar sets ($25) to porcelain eagles ($1,750), and $2.2 million from advertising on the televised portion of the Inaugural gala (ABC). But some cost-cutting efforts have backfired. Seeking 200 performers for public events, a committee consultant placed an ad in a trade publication for nonunion, "clean-cut, All-American types," to work for expenses but no wages. Several unions, including the Screen Actors Guild, which Reagan headed more than three decades...
Keep soap operas in the family. Of all the flops of last fall, perhaps the most unexpected was ABC's Paper Dolls. Set in the chic world of New York modeling, the series seemed expertly designed to satisfy the audience's yen for opulent-looking trash. But viewers responded with a gigantic yawn. The show's failure must have caused some nervous gulps at rival NBC, which was busily preparing a glossy soap set in the chic world of New York retailing. Oops...