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Electronic wizardry is, of course, no better than the people who control it, and ABC's reportage, although wide, has been less than deep. Gymnastics Commentators Rigby McCoy and Kurt Thomas repeatedly tossed off the names of movements (Tsukahara, Strelli and Hecht) without using pretaped footage to define them. Swimming Commentator Mark Spitz was only occasionally instructive; although shorter races are often won in the turns, neither he nor ABC's cameras demonstrated what makes a turn effective. Track Commentator O.J. Simpson added little to what viewers saw, although onetime Olympian Marty Liquori aptly explained pacing...
...these former athletes, the Olympics afford a return to public attention. For ABC reporters, the spotlight can make or break careers. Anchor Jim McKay, 62, who became the voice of the Olympics at Munich in 1972, still appears earnest and unflappable, but as at Sarajevo last winter, he seems a bit weary. A typical snatch of McKay's sometimes repetitive prose: "This could be a historic night in the history of men's gymnastics." Among his potential successors, Jim Lampley comes across as better informed and shrewder than he was at Sarajevo, but the most natural and adroit...
...answer to the last question, at least, is easy. Ryan's Hope is one of three ABC soap operas that have been booted off the air for two weeks to make way for coverage of the Olympics. (The others: The Edge of Night and Loving.) The network's remaining soaps-All My Children, One Life to Live and General Hospital-are continuing during the Games, but in shortened, 40-min. episodes so that all three can be squeezed into a special two-hour time slot. No matter how well ABC's Olympics coverage does in the ratings...
...return to town of Parolee Joe Perkins, accused of murdering a member of Santa Barbara's wealthy Capwell family five years earlier. Says Brian Frons, NBC's vice president of daytime programs: "This is a terrific opportunity for us, because we get to premiere a show when ABC's soaps are not in competition. Normally, a viewer has to be dissatisfied with her own soap opera for a good six months before she changes the channel and checks out what you're doing...
...World's Fair in New Orleans, and Another World has shot several segments on locations around New York City. The network has also increased on-air promotion. In one spot, Clara ("Where's the beef?") Peller demands, "Where's the soaps?" in a pointed reference to ABC's pre-emptions...