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Deaver's departure is perhaps the most critical. For the past 18 years, he has enjoyed an almost familial intimacy with the First Couple, acquiring along the way an unsurpassed talent for packaging Reagan in glowing, telegenic images. His most recent brainstorm: asking ABC to include the President, by remote broadcast, in the opening ceremonies of the Super Bowl...
...chance to get big money was from TV, and he staged a white-knuckle showdown among the networks. The absolute ceiling to shoot for, his own staff counseled, was $150 million. Ueberroth wanted more. He and others hatched what was, in effect, a one-shot blind bidding contest, and ABC, pulled along by the bold auctioneering, shut out the competition with a shocker of a bid: $225 million. Buoyed by the TV deal, he turned toward his other big source of revenue, America's largest corporations. To create an aura of coveted elitism, he drastically reduced the number of sponsors...
MOST PUBLIC-SPIRITED NETWORK: ABC, which interrupted its coverage of the Democratic National Convention to show a rerun of Hart to Hart...
...ANGELES SUMMER OLYMPICS (ABC). With half the globe watching, the extensive and authoritative coverage of the XXIII Olympiad was breathtaking to behold...
Gallantry, however, cannot carry a debate. Several weeks ago, a television poll of ABC viewers deemed the Cougars unworthy champions by 53% to 47%. Orange Bowl contestants Oklahoma (9-1-1) and Washington (10-1), along with the presiding NBC network, count themselves on the side of the majority. The Cougars' weakness is the WAC, unfortunate shorthand for the Western Athletic Conference, which B.Y.U. has dominated for nine years. At the same time, it ought to be noted, Pitt was ranked third back when the season commenced for the Cougars in Pittsburgh, 20-14, and the WAC team...