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...pressed to explain why Ivy football should return. The tiny audience the games attracted doesn't exactly suggest that America has been waiting all these years to get a glimpse of Big Green football. Public television, however, doesn't exist solefy for big ratings--that's the job of ABC, CBS, and NBC, if PBS can serve a public need defined other than by the number of people who want to watch a given program, then by all means it should do so. That's how we end up with driver education programs, and documentaries on harp seals, and even...
Estrich said that her selection in 1976 made her a celebrity at the time. She received widespread media attention, including an appearance on ABC-TV's Good Morning America and an article in People magazine...
...movies, of course, have long been partial to contemporary and often controversial social issues. But families in crisis have become especially hot topics since last January, when Something About Amelia, an ABC movie about incest, won both critical applause and big ratings. In October, viewers proved again that they will watch sober-minded dramas dealing with unpleasant family matters: NBC's The Burning Bed, starring Farrah Fawcett as a battered wife, drew the fourth highest ratings of any TV movie in history...
Social-issue movies have always been good for a network's prestige; now they seem to be good for its profit-and-loss sheet as well. Advertisers who once shied away from controversial or downbeat programs (like ABC's nuclear-war movie The Day After) are increasingly willing, even eager, to sponsor them. Moreover, in the face of growing competition from cable, social-issue dramas take on a new programming significance. Explains Perry Lafferty, a senior vice president at NBC: "How do the networks fight back against cable? We can't do it by putting on more violence...
...movie's two airings, the network broadcast a series of photos of missing children. Some 30 were found as a result, and the increased public awareness helped spur the establishment of a permanent national center for locating missing children. In conjunction with next month's telecast of Surviving, ABC * has produced a 30-minute program on teen suicide, a series of short news features and other educational material. The movie will also be followed by a direct appeal to troubled youths. "We end on a positive note that resonates in people's minds," asserts Executive Producer Frank Konigsberg. "This movie...