Word: sponsorship
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...corruption?'" says Abbas. "And if in some sense you find that jihad can help you in those aims, then why not?" It's a convolution of the adolescent craving to stand out. And Pakistani society, steeped in nihilistic passions fostered by the state sponsorship of jihad, condones...
...role that it is jailing Egyptian anti-Israel protesters. Mauritania withdrew its ambassador to Israel. Jordan's King Abdullah summoned and rebuked the Israeli ambassador in the midst of the crisis. And Turkey - a non-Arab but predominantly Muslim state with close ties to Israel - withdrew its sponsorship of indirect peace talks between Israel and Syria...
Things aren't as dire on the American stock-car circuit. But without question, NASCAR, which kicks off its racing season with its most prestigious race, the Daytona 500, on Feb. 15, has stalled. More than any other major pro sport, NASCAR depends on corporate sponsorships to fund its operations. Those logos splashed all over a driver's racing suit aren't just for show. The sponsorship has grown to the point where the more corporatized circuit has alienated a portion of the sport's beer-drinking core. And as these companies pull back on their marketing budgets...
...NASCAR position itself to motor through the downturn? The sport has to start with its costs, which exploded during NASCAR's stunning growth spurt earlier this decade. "The old adage was, If you need $1 million in expenses, go get $1 million in sponsorship," says Mike Dee, president of Fenway Sports Group, which owns 50% of the Roush Fenway Racing team. "The railroad doesn't run that...
Even in the face of unprecedented challenges, NASCAR has plenty of horsepower. The sport is three years into an eight-year, $4.5 billion television deal with Fox, ESPN/ABC and TNT. The steady TV revenue can help cushion sponsorship losses. NASCAR is still the second highest rated regular-season sport on television. Plus, the sport has even signed up some new partners, like Ask.com and O'Reilly Auto Parts. Companies such as Mars Inc. and DuPont renewed their deals. And still others want to get into the game. During the recent NASCAR media tour, France noted that 15 new teams...