Word: sponsorship
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...four women lost their fathers, while another watched as an uncle was dragged away to his death. As rockets pummeled the city, the girls huddled in the makeshift basement that served as their classroom. Deeply shaken, all four opted to study in Egypt after the war under a religious sponsorship. They returned at 18 in hijabs - a sharp break from their families' traditions. Their transformation was hardly unique. Aida Begic, 33, a director whose first feature film Snow has won numerous awards, says her teen years in besieged Sarajevo shook her to the core. "Every minute you wonder what will...
...Locking in long-term revenue is typical in the sports business and crucial to spending during a downturn. Besides the broadcast deal, by far the world's biggest with a single sports club, Madrid has another season left in its three-year shirt-sponsorship contract with online betting company bwin, and kit sponsor Adidas is signed up until 2012. Although commercial revenue dipped as a share of Madrid's takings in 2007-08 - the departure of Englishman David Beckham, who helped increase merchandise profits 137% during his four years with the club, had a lot to do with that...
...people have an increasing amount of time and money to spend on leisure, more and more fans like Wang Yuyu are getting involved in building the game, though it is not an easy business. It took Wang almost six months to find sponsorship for this year's Huilongguan Super League. "I do worry about how far we can go," admits Wang. "We grew up watching football and we love this game. But if Chinese football does not reform, will our children still share the same passion...
...supplement their sparse income. And while the terms of individual player contracts are confidential, Play Golf Designs is commanding impressive fees - from $2,500 to $25,000 for their golfers, depending on the size and scope of the outing. This income is particularly important in today's game, where sponsorship dollars are scarce (in fact, the LPGA has been forced to cancel several tournaments because of lackluster sponsorship support). (See pictures of the Ryder...
...years, Susi shared her space at the zoo with another African elephant, a few years her senior, named Alicia. When Alicia died in February 2008, the loss came as a blow, according to the animal-welfare organizations Libera and the Foundation for the Adoption, Sponsorship and Defense of Animals (FAADA). "She's living in 1,000 square meters of concrete, which are not proper conditions for an elephant," says Alejandra Garcia, spokesperson for the Free Susi campaign. "But as long as she had Alicia she was more or less O.K. Now, though, she's apathetic, her trunk hangs...