Word: sponsorship
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...stops around North America. DiNardo says he'll quit his job if his employers don't grant him time off for the journey; so far, he and his boss are discussing a plan in which he would do some work remotely. DiNardo says he is in talks about sponsorship opportunities with several companies. For example, he has pitched the idea that he and his partner could wear branded T-shirts in pictures and video blogs. "Best-case scenario, we monetize a social-media enterprise," DiNardo says. "Worst-case scenario, we have the time of our lives...
...they say, more "integrated" forms of product-plugging. Some news sites sell companies "sponsored content" mentioning their products, while independent blogs collect payoffs for posts - positive ones only, please - about merchandise. (Where did I learn about that? From the New York Times, which had to report the story without sponsorship from Healthy Choice...
...Ouch. The wrist-slap comes at the worst possible time for Chicago. The IOC and the USOC were already squabbling about the USOC's share of sponsorship and broadcast revenue: the IOC wants to reduce the funds flowing to the U.S., while the Americans are resisting. Both sides, however, had agreed to put those negotiations aside until after the 2016 decision was finalized. Now all tensions are back on the table...
...Indeed, the USOC's strategy is mystifying. A Chicago win would be a financial boon to the USOC. Given the buzz around having an Olympics in the States, greater levels of broadcast and sponsorship revenue would trickle down to the USOC and the governing bodies of the Olympic sports. The USOC needs this money, as it has lost valuable sponsors like The Home Depot, General Motors and Bank of America since the onset of the recession. So why not work with the IOC to resolve any issues with the network - or at least hold off on action until...
...Ryan shares sponsorship of the Patients' Choice Act with Senators Tom Coburn and Richard Burr. Also in the Senate is the Wyden-Bennett plan, a rare truly bipartisan bill that enjoys the support of several GOP sponsors, including Senator Bob Bennett, a Utah Republican. That plan, co-sponsored by Oregon Democrat Ron Wyden, would mandate that everyone purchase health insurance and be able to prove it - similar to auto insurance - and would subsidize those who can't afford it. It envisions ultimately reducing the rolls of those on employer-based health insurance on the presumption that most people would sign...