Word: shoppers
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Since this is the last Gadget of the Week column before Christmas, I decided to lend a hand to any panicked last-minute shopper-or any lucky electronics store gift-card recipient. We covered a lot of great potential gifts in November's tech buyer's guide, but here are a few more essentials...
...fill up their Christmas stockings. By adding exclusive-to-them designer labels and partnering with upscale sellers, they are redeveloping the middle market, a segment once thought lost forever in the crush between the high and low end. "Both JCPenney and Kohl's have come to understand what their shoppers expect: great prices every day, ease of shopping and an exciting store," says Wendy Liebmann, founder of WSL Strategic Retail, a consultancy that publishes quarterly surveys on how Americans shop. "They're working hard to address the needs of the core, Middle America shopper...
...possible that these stores are becoming--egads!--cheap chic, as Target was a few years ago? Consultant Wolfe thinks so. "It's almost cool now to say 'I bought it at Penney's,'" he says. Suzanne O'Callahan, 35, a mother of four and a regular Kohl's shopper, certainly agrees. "I just walked through Macy's and didn't find anything, but I've been here for about an hour already," she said, her arms full of clothes, on a recent afternoon at the new Jersey City store. "I always shop at Kohl's. And so do my friends...
...Scents and Sensibility" [Oct. 16] Reported that more retailers are using odors to get consumers in the mood to spend. Oh, dear. I'm not much of a shopper, but now I may never shop again. First it was the Muzak that drove me out of most stores, then the scented candles in gift shops. Whew! I turned and ran. Now more scents in every store? I simply dislike artificial scents, but many people are hypersensitive to smells and can be made ill by them. I guess there's always mail order and online shopping...
...employee at Oona’s Experienced Clothing urges shopper and traveling nurse Kyle M. Griffith to consider yellow pipe cleaners and foil. Griffith’s wanna-be costume? “Partly Cloudy with a Chance of Showers.” Surprisingly, such creativity is the exception rather than the rule among Oona’s shoppers. Hollywood-themed costumes abound: “Everybody’s pirate wants to be Johnny Depp,” says store owner Kathleen M. White. Sunday morning alone she sold two Marie Antoinette costumes, inspired by Sofia Coppola?...