Word: shoppers
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Dates: during 2000-2009
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Analysts cannot get a complete picture of Black Friday's success until companies report fourth-quarter earnings early next year. But they closely monitored retailers on Black Friday weekend for shopper traffic and sales action. "The crowds were more significant than last year and they were moving products faster than last year," Lasser says...
...Shopper traffic well surpassed our expectations," says Krugman. However, the dip in spending left him cautious, and he continues to project a 1% sales decline for the total holiday season...
Coremetrics reports that consumers spent 35% more per online order on Black Friday than they did a year ago, with the average shopper purchasing 18% more items per order than they did last year...
...nearly as disorienting: America has found ways to distract itself from the fact that it has dispatched 1.6 million service members to two wars and kept them fighting for far longer than the duration of World War II. This struck Waddell while he was at a mall, when a shopper asked him how he broke his leg. "Iraq," Waddell answered. The reply: "Was it a car wreck or a cycle wreck?" Colorado Springs psychologist Kelly Orr, who is treating the ex-Navy SEAL, says, "We get all excited when Johnny goes marching off to war, and then we forget about...
...Even if the final tally indicates sales surpassed last year's numbers, it's not necessarily clear sailing for retailers through the holiday season. The average shopper spent $372 over the Black Friday weekend last year, which was up from $347 the previous year, says Grannis. Yet, holiday sales, which tracks total sales through November and December, fell 3.4% - the first decline since the NRF started tracking sales in the mid-1990s, she says...