Word: shoppers
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Dates: during 1970-1979
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...Complete Consumer Book by Bess Myerson. The shopper who spends $9.95 for this book will discover that even consumer advocates can be guilty of false and misleading labeling: Myerson is by no means "complete." The 100 or so pages devoted to owning a house, for example, dispatch property insurance in four paragraphs. Retirement planning in Myerson's view seems to consist only of setting up a tax-deferred IRA or Keogh Plan savings fund. The former Miss America and ex-commissioner of consumer affairs for New York City is hardheaded about bargaining over terms, especially when buying a home...
...Dudley route passes through streets lined with small merchants, one-room boutiques as well as cuchifrito parlors, whose size may spell chic to the shopper but struggle to the owners. If you're on the bus you can pick and choose from the multitude of storefronts, but behind each is an owner who spends six or seven days a week there, 52 weeks a year. Often the owners are the shop's only employees, working 12 hours a day and worrying the rest. In spite of their labor, roughly a third of these small proprietorships go bankrupt within a year...
...face it--we need some variety in our holiday gift selections. Every year we give the same things--ties, records, shirts, books, calculators, bathrobes. Occasionally, of course, some inspired shopper picks out something really unique like a Vegematic, a Cuisinart, or even a backgammon set. On balance, though, the gifts we give--and get--are just plain boring...
Strolling along a row like a window shopper on a summer day, Kevin Johnson stumbles across a coincidence much to his liking. Pointing to the first name on a marker, he commands Martha Hale: "Lay down, Martha. You're dead." The joke, Martha decides, is meant kindly, and she joins in the laughter that scatters over the scene like the sunbeams through the moss-fringed trees...
...shopper in a department store picks up a scarf, glances furtively about, crumples it up and shoves it into her pocket. Then come second thoughts. She fishes out the scarf, smooths it again and returns it to the counter. Another victory for honesty? Not quite. Credit for the would-be shoplifter's change of heart really belongs to what the store's managers call their "little black box," a kind of electronic conscience...