Word: shoppers
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Dates: during 1990-1999
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...want of a light saber, a toy drum, a doll, a jigsaw puzzle and a Slinky, Elizabeth Bernard almost stopped believing in the e-commerce Santa Claus. The Louisiana mother of three and veteran online shopper chose her presents at Sears' wishbook.com way back on Dec. 6--well within the holiday-delivery comfort zone. But by Dec. 14, her $250 box of goodies was still stuck in cyber limbo. She dialed customer service, and a cheery representative told Bernard that her order didn't exist. More than 10 anguished calls later, she clicked on FAO Schwarz fao.com) which rushed...
...changed my life," she says. "Instead of running into a store with a kid under each arm, trying desperately to avoid a meltdown, buying 20 things I didn't want, I've got the time to think about what I need. It's made me a better shopper...
Luminescent Santa ties, cheap drugstore perfumes and fuzzy bunny slippers--these are the last refuge of the desperate holiday shopper, destined for the New Year's trash heap or some forgotten corner of the attic...
Musumano, a first-time shopper, settled on Savenor's as his poultry store of choice because of its glowing reviews...
...cars in much of the rest of the world. Rovers are commonplace in Britain, but they are seen as classy foreign imports in Southern Europe. There is not even pan-European agreement on what constitutes quality. A T shirt made from a cotton-polyester blend may suit a British shopper, but French and German consumers want 100% cotton T shirts only, please. Licensing executive Gianfranco Mari, head of the agency DIC 2 in Milan, underlines that "what sells in Italy may not sell in France." Then there is the tangle of various legal requirements and trademark laws in each nation...