Word: rebranding
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...Romney campaign, humbled by recent defeats, now hopes to rebrand his insider strategy as an outsider one. As the candidate soldiers on to the 21 states that will vote on February 5, the campaign holds out hope that the old coalition can be reborn anew. "We feel as though the conservatives are beginning to rally around Mitt," said Ann Romney, after her husband delivered an upbeat concession speech Tuesday night, in a downtown St. Petersburg theater...
...last move to rebrand themselves, candidates rolled out new slogans for their campaign tours. The result? Bland rhetoric and funky punctuation for all. [This article contains a table. Please see hardcopy of magazine.] TOUR TITLE TRANSLATION HILLARY CLINTON Big Challenges, Real Solutions?Time to Pick a President Generic message in multiple parts?just give us the nomination already BARACK OBAMA Stand for Change Stop stealing our theme, Hillary FRED THOMPSON The Clear Conservative Choice: Hands Down! Who are you calling lazy? We have exclamation points!!! JOHN EDWARDS America Rising: Fighting for the Middle Class John Edwards will punch...
Joining the ranks of Cingular and the CUE Guide, the John F. Kennedy School of Government will rebrand itself as the Harvard Kennedy School starting next semester, the school’s dean has announced...
...private debates about whether they would fare better with a younger, more charismatic man at the helm (LibDem leader Sir Menzies "Ming" Campbell is 66). Yet youth and charisma have not enabled Tory leader David Cameron, 41, to unite his fractious party. Traditionalists are outraged by his efforts to rebrand the Conservatives as a more caring, green-tinged party. The Tory conference, which starts on Sept. 30 in Blackpool, a resort in northern England, promises the internecine warfare so conspicuously absent at Labour's jamboree...
...writing abilities, what supposedly made Davis and his company nervous about My December is the album's emphasis on "rock," which is even how iTunes refers to it. (Davis took over SonyBMG during the making of Clarkson's previous, and more pop, album, Breakaway.) In essence, Clarkson wants to rebrand herself, an extremely alarming move -- for record moguls, anyway -- when hit records are more imperative than ever to the life of the slowly expiring music business...