Word: rebranding
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Republican National Committee •special session of will approve a resolution dreamed up by a super-silly member of (with the serendipitously silly name James Bopp, Jr.) to "rebrand" the Democratic party as the "Democrat Socialist Party" - yes, there's a constructive action that will surely convince voters of the concern for their well-being...
...small thing to rebrand a national icon - particularly if you're rebranding it as a meat product. A few years ago, Australia's food industry was trying to figure out how to get more people to think of the kangaroo, which is part of the country's official coat of arms, as something that is edible rather than adorable. In 2005, the trade magazine Food Companion International ran a global competition for suggestions on what to call kangaroo meat. The magazine received 2,700 entries from more than 40 nations. Proposed names included rooviande, kangasaurus, jumpmeat and MOM (meat...
...Generation Bureau's television commercial - in which an older gentleman interrogates a young recruit about the capital of New Zealand and the song "Sugar Sugar" - never tells you what the company is selling, and it deliberately tries to associate the KGB initials with mystery and conspiracy. "We wanted to rebrand the KGB," says Stewart. "We're democratizing information, giving knowledge out to the broad public instead of taking it. Contrast that to the historical one, and people...
...That day may be some way off. As part of the campaign to rebrand Nadal, Nike announced last summer that the player would wear a new line of attire at the U.S. Open. Nadal normally wears knee-length shorts and a sleeveless shirt - a trademark pirate costume loved by fans, which looks ridiculous on anything other than Nadal's muscled body. Nike said the new line would be "more mature" and appeal to an older tennis-playing public. But only days before the tournament began, the clothes were withdrawn because Nadal said he felt uncomfortable...
...Rebrand the Bill The word bailout is a deal killer. "People feel the breaks are being given to financial institutions and not to the consumer," says Slovic. He recommends calling it a Consumer Protection Act. It may be too late for this change to have much impact, but any change in language that acknowledges real people would be an improvement...