Word: nickelodeon
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Executives at Nickelodeon Networks aren't kidding when they say they're going to take the Nick brand "everywhere that kids are." In May the Viacom-owned kids-entertainment company partnered with Holiday Inn Hotels & Resorts to open the first Nickelodeon Family Suites by Holiday Inn, a $110 million theme resort in Orlando, Fla. Drawing on the success of its wildly popular series like Dora the Explorer and SpongeBob SquarePants, which racked up $1.5 billion in retail sales alone last year, Nickelodeon is positioning itself at the center of the technology-driven environment its audience inhabits. TurboNick, launched several weeks...
RALPH'S WORLD: THE AMAZING ADVENTURES OF KID ASTRO Imagine Ziggy Stardust--era David Bowie doing the theme for a Nickelodeon cartoon, and you'll have the title track, a 3-min. rock operetta about a space boy who gets powers from a magic comet (but still has to go to school). From there, alt rocker turned children's rocker Ralph Covert runs through genres like a kid hitting every ride at a theme park: British Invasion backbeats, infectious Buddy Holly stomps and fanciful finger picking...
...back of his car. Today he is one of the most successful independent rappers in the business--the self-proclaimed "ghetto Bill Gates"--with a clothing line, a movie-production company, an acting career in film and on TV (he plays dad to his real-life son on Nickelodeon's Romeo) and 11 albums, the latest of which, Ghetto Bill: The Best Hustler in the Game, came out last week. His theory is that people are attracted to the sort of levity Southern rappers provide. "It's like Southern hospitality. People can party together. When you bring a Southern artist...
...NICKELODEON, FRIDAYS, 8:30 P.M. E.T., DEBUTS JULY...
...think it will be a single anchor. There are not a lot of programs on television news where there's just one anchor and it's a woman. As far as I know, Nick News [a children's program on Nickelodeon that Ellerbee has anchored for 14 years] may be the longest-running program on national television anchored solely by a woman. I'm lucky. I have a really smart audience. They don't care how old I am. Anyone over 20 looks old to them...