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...campaign for kids' health in 1991 with the book Go, Go, LazyTown! It became a best-seller in Iceland, and other LazyTown-branded books, stage musicals and a 24-hour radio station soon followed. After 10 years establishing the brand in Iceland and Scandinavia, Scheving decided to approach Nickelodeon with the idea of a TV show. He wowed Nick exec Brown Johnson - now the network's president of animation - with an exhaustingly acrobatic pitch. "Magnus walked into the meeting on his hands. We talked for a while about the show and then he started to do mid-air splits...

Author: /time Magazine | Title: Kids' Show Makes Spinach Cool | 5/14/2008 | See Source »

...other 16-year-old waiting to get a driver’s license, but the expecting Juno is not “frighteningly talented” so much as she’s frightening. In an era when a trashy Louisianan mother sells the pregnancy story of her underage, Nickelodeon-star daughter to a tabloid, I can’t help but feel uneasy when a movie portrays a young girl who doesn’t even seem remotely affected by her own pregnancy.Maybe I’m just more into passion and drama, but I think most people would...

Author: By Andrew F. Nunnelly, CRIMSON STAFF WRITER | Title: Unfunny and Unendearing, 'Juno' Scores Oscar Nod Anyway | 2/15/2008 | See Source »

...these white-capped, blue dwarfs are getting set for the silver screen: Paramount Pictures is currently developing a CGI 3D Smurf feature through its Nickelodeon Films unit that would bring the mischievous creatures to a whole new generation (the currently untitled movie is tentatively scheduled for a 2010 release). In parallel, IMPS (International Merchandising, Promotion & Services) which runs the Smurf empire, is working on its own new cutting-edge animation that could revive the dormant television series once again...

Author: /time Magazine | Title: The Smurfs Are Off to Conquer the World — Again | 1/14/2008 | See Source »

...again and again. He made small talk with everyone, but especially with Mohamed, 22, a U.S. citizen and the Shnewers' only son. "Mohamed was like a baby," his mother Faten Shnewer says. He had dropped out of community college, and he lived at home. He liked to watch the Nickelodeon show Drake & Josh; play Madden, the football video game; and hang out with his five sisters. He worked long hours, often all night, driving a taxi owned by his father and talking by cell phone to his mother and his friends, the Duka brothers...

Author: /time Magazine | Title: The Fort Dix Conspiracy | 12/6/2007 | See Source »

...will earn an estimated $10 million annually for 10 years in licensing fees from AMG. MTV also has deals with AMG and its parent, TECOM Investments, both controlled by the ruler of Dubai, to launch an Arabic version of Nickelodeon kids' channel next year. A Comedy Central channel, film co-production deals with Paramount (a unit of MTV's parent, Viacom) and a Nickelodeon hotel are also under discussion. "Our vision in the long run is to create a global media hub out of Dubai," says Abdullatif al-Mulla, a former Microsoft executive who is TECOM...

Author: /time Magazine | Title: MTV's Arab Prizefight | 11/2/2007 | See Source »

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