Word: nickelodeon
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...Wootan should know. In January, the CSPI filed notice of intent to sue media giant Viacom, the owner of popular children's network Nickelodeon, and Kellogg for allegedly harming children's health by using popular cartoon characters to market junk food on packaging and advertising on kid-friendly websites and top-rated kids' television shows. Wootan says negotiations with Kellogg are going well, but expects CSPI will sue Nickelodeon...
...course, comedy is a language that's already very familiar to them. "We're the first generation to grow up with an all-comedy TV channel - Comedy Central," says Grace Parra, 21, who is president of Columbia University's Fruit Paunch improv group. "We grew up watching Nickelodeon at Night. We saw kids doing comedy for kids. That kind of stuff sticks with you." Their sense of entitlement to humor was honed further by shows like The Simpsons, South Park and the improv series Who's Line Is It Anyway? as well as by edgy comics like Dave Chappelle...
...characters come off so flaccidly, considering the many stars who turned out for “The Wild.” Benny the squirrel (Jim Belushi) barely left a dent in my memory, which really surprises me considering his genius turn as Simon the Monster Hunter in the Nickelodeon series “Aaahh!!! Real Monsters...
Except for the researchers taking notes, a Nickelodeon focus group looks like story time at a preschool. In one recent New York City session, four 4- and 5-year-olds heard a story from a future episode of the cable network's hit show Go, Diego, Go!, in which a boy enlists a falcon to recover a magic flute. "The snake sings, 'Yuka, yuka, yik yik ...'" the storyteller reads. Kids giggle, observers scribble, and Nickelodeon finds another way into kids' imaginations--and their parents' wallets...
Diego, whose show is a spin-off of the wildly popular Dora the Explorer (he's Dora's animal-rescuing cousin), is about to go from TV star to retail brand. About 1.8 million kids tune in to Diego every weekday, and Nickelodeon is counting on them to make his merchandise--Diego toys by Fisher-Price will be out in June; clothes and books by fall--just as popular. "He's bilingual, and he has a sense of adventure," says Nickelodeon president Cyma Zarghami. Nickelodeon is a master at milking hot properties. Retail sales of Nick-related products--from Dora...